December 7, 2017: METTAWA, IL - In a media release Tuesday from Sea Ray’s parent company, Mettawa, Illinois-based Brunswick Corp., officials said a sale is expected to be completed in the first half of 2018.
Brunswick chairman and CEO Mark Schwabero said in the release the decision to sell off Sea Ray, one of 15 brands that make up the company’s Boat Group, “was made after careful consideration and reflects the evolving contribution that the Sea Ray brand has made to our marine portfolio.”
Lazard's middle market advisory group is acting as Brunswick's investment banker for this transaction, which is expected to be completed in the first half of 2018, the company stated in a news release.
"The Sea Ray Sundancer 350, one of Sea Ray's most popular models" - photo credit © Sea Ray Boats
"Our marine strategy is focused on developing, manufacturing and distributing market-leading products to recreational and commercial marine consumers through our portfolio of engine, boat and parts and accessories businesses," said Brunswick Chairman and Chief Executive Officer Mark Schwabero. "This decision was made after careful consideration, and reflects the evolving contribution that the Sea Ray brand has made to our marine portfolio.
Brunswick's remaining brands will continue to be important elements of a robust, balanced marine business, with our boat portfolio serving healthy, expanding market segments, Schwabero explained. A more focused strategy will provide the best opportunities for growth and will complement Brunswick's other marine offerings, including engines, parts and accessories, he said. The shift will also improve the company's risk and margin profile and is consistent with our commitment to drive shareholder value.
"We believe that the Sea Ray business, through its leading brand and exciting product line, offers attractive value creation opportunities to a new owner," Schwabero said. "Sea Ray is an iconic brand that is rich with history, with a reputation for craftsmanship, quality and styling. Sea Ray's manufacturing facilities are among the most advanced in the marine industry, with talented and dedicated workforces."
During the sale process, Brunswick will continue to diligently manage Sea Ray by executing its business and product plans in support of our dealers and customers, Schwabero concluded.
Brunswick will report the results of Sea Ray, as well as its Meridian boat brand, as discontinued operations for accounting purposes going forward. Finally, Brunswick is reaffirming its recent EPS guidance and target ranges for 2017, 2018 and the 2020 plan.